Joanna Hir

ElektroCouture Fashion designer, Costume Designer and Fashion Stylist

Joanna Hir is a London based fashion designer, costume designer and fashion stylist. Her design work in the field of Fashion Tech, uses the human body as an interface, creating a unique combination of classic couture design techniques merged with technology, engineering and neuroscience.

Joanna graduated from London College of Fashion with an MA in Strategic Fashion Marketing and Management, a BA in Fashion Design Technology Menswear and a BA in Business Management and Marketing from National Louis University.

.Joanna’s craftsmanship was recognised by British Industry in 2015 as she was awarded the Gold Arrow for the the Best Costume and Wardrobe on British TV for the costume design in the bionic pop artist Viktoria Modesta video “Prototype”.

Joanna worked for some of the biggest names in the industry including BBC, Rita Ora, Little Mix ,Viktoria Modesta, among others. Key publications include Vogue, Elle, Dazed & Confused, Wired and many more.