Shaun Borstrock

Modeclix Associate Dean for Business and Innovation, University of Hertfordshire

Head of design and innovation

Shaun Borstrock is in pursuit of luxury, a notion that seems far removed from today’s world of excessive consumption. He works as an independent consultant to luxury brands and associations all-round the globe. They have included Unity PR, The Cape Town Fashion Council, Thomas Pink, Ford, Fortnum and Mason and The British Luxury Council and Alessandra Gradi former Creative Director at Asprey

The focus of Shaun’s research considers and establishes how notions of luxury, designer, consumerism and manufacture have played a role in determining the emergence of the ‘designer luxury’ market. He explores current perceptions of luxury and consumption with the intention of recovering, reviving and disseminating important historical aspects of luxury in order to expose the impact of influence and marketing on the perception of luxury brands today. In addition, he is exploring the potential impact and opportunities additive manufacture may have on creating bespoke luxury using both traditional and digital techniques to create products through the development of modeclix, the world’s first fully customizable 3d printed textile.

As Associate Dean Business, Innovation and Projects, Head of Design and the Design Research Group / Digital Hack Lab in the School of Creative Arts, his remit includes the BA (Hons) Product Design, BA (Hons) Architecture, BA (Hons) Interior Architecture and Design, BSc Industrial Design, BA (Hons) Graphic Design and Illustration, BA (Hons) Contemporary Design Craft, BA (Hons) Fashion and BA (hons) Fashion and Fashion Business. He teaches on both under graduate and post-graduate programmes in the School. He also supervises post-graduate research at Masters and PhD levels, including projects on branding, fashion, product and graphic design and illustration. His success in the fashion industry, collaboration with industry and personal viewpoint make him a valued contributor to education.