Pernille Bech-Larsen & Boa Kim & Victor Mihaita

AWOW: International, Visionary, and Fun

Pernille Bech-Larsen, 34, Boa Kim, 30, and Victor Mihaita, 24, from South Korea / Denmark

This designer-trio is inspired by the contrasts that occur in the interplay between two cultures and very different backgrounds. The trio members are originally from Asia and Scandinavia. They quickly discovered several similarities, such as the use of colours, minimalism and focus on design.

Pernille, Kim and Victor applied for AWOW due to their love of technology, art and fashion – and because they thought it would be fun.

“AWOW is a great opportunity to show how art and technology can be combined in daily life. It’s an interesting platform for young designers.”

This trio have a great interest in presenting technology in an aesthetic way, and to create an inspired interest in the field of lightning design.

Fashion Talent Partner: CULTURE

CULTURE is a Danish fashion brand, part of DK COMPANY, one of Europe’s leading suppliers of fashion and lifestyle brands.

THIS IS MY CULTURE – WHAT’S YOURS?

For every piece of clothing, every collection design and every woman, we want the love and passion for fashion to shine through.

CULTURE is a twist of urban bohemian femininity. A mix of antique craftsmanship and trendy tones that can be easily matched to every woman’s true representation of her feminine self.

From everyday to party wear, we design down-to-earth, affordable luxury through our 8 collections a year, helping the independent CULTURE woman be exactly the woman she really is. Fashion is CULTURE.

DK COMPANY

DK COMPANY was founded in 2001 and has grown rapidly over the years and is today one of Europe’s largest providers of affordable fashion, reaching markets all over the world with its 20 various brands and several retail concepts. Special for this fashion provider is the conscious decision to maintain a win-win vision, where everyone from suppliers to the end-customer benefits from doing business.

CULTURE is 1 of the 4 DK COMPANY brands participating in the AWOW event.